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5 Tips for Starting a Private Duty Home Care Business

Tips for Starting a Private Duty Home Care Business

Starting a Private Duty Home Care Business, but finding yourself wondering, “Where do I begin?” As one of the fastest growing industries in the US, Private Duty Home Care has great potential in store for new startups. Our goal is to help you achieve a successful startup by providing 5 helpful tips that have been proven to work.

Business Plan

A successful business venture starts with a clear, practical plan. From the minutest of details to basic logistics for raising your business past the challenges of the first few years, requires heedful preparation and insight.

A business plan maps out a variety of aspects including, but not limited to the following:

  • Mission and goals
  • Marketing strategy 
  • Staffing needs + training
  • Budget + Projection analysis

Mission and Goals

The foundation of any Private Duty Home Care Business lies in establishing the purpose, goals, and layout for what you wish to accomplish. A road map will provide direction, and help you document the steps needed to attain your objective. 

Being realistic is essential, so that you don’t aim to the point of over exhaustion or impracticality. Once you’ve carefully planned out your objectives, it’ll be time to move onto creating an A+ team and being on your way to success.

Staffing & Training

Staffing & Training

Your agency’s success will prove to be as good as your management strategies. Proper investment in training and accountability of staff can prove to be your most valuable asset. Job responsibilities and quality standards are critical points that need continuous observation and polishing up on. Clients have their eye on 3 delivery points from staff:

  1. Competence – Knowledge base and ability to carry out properly
  2. Trustworthiness – Ethical and honest in communications 
  3. Compassion – A sense of sympathy and warmth

Building a 5-star team for your private duty home care business will help you retain clients and get referrals. This entails hiring the absolute best for your agency and staying on top of management affairs.


Prior to launching your private duty home care business, researching nearby competitors will provide you with critical information to consider in your marketing strategy. There’s no question that effective marketing is a hallmark for building a patient base to grow your agency. 

Knowing the ins and outs of marketing will help plant your foot with better stability and long-term success. Here are several tips to get you started:

  • Create a professional website, and acquire marketing material, clearly outlining your services for potential clients
  • Improve your company’s SEO to rank higher in searches and increase visibility
  • Take advantage of social media marketing platforms, such as Facebook and LinkedIn, to promote your services
  • Utilize patient testimonials to build patient trust 
  • Create an effective email marketing strategy to promote your agency

Budget & Projection

Budget & Projection

Initial startup expenses along with projecting costs for staff, equipment, transportation, documentation, etc is critical to consider early on. Being able to have a clear picture of the profit needed to maintain longevity of your business will help with better sustainability.

An agency that has thought out and planned for all the possible expenses, in addition to seeking  advice from experienced agencies, will be much better off than startups diving in without a sound knowledge base.


Starting a Private Duty Home Care Business doesn’t have to be rocket science, but it does require strategic planning for success. Establishing a business plan with realistic goals, an effective marketing approach, addressing staffing needs, preparing a well-thought out budget, and being ready for challenges, are all essentials to keep your agency going strong. 

Thousands of Private Duty Home Care Businesses have turned to Caretap’s Home Care Software to streamline their operations and grow their patient base. Find out how Caretap can help your agency succeed.