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How do you Market Private Duty Home Care?

How do you Market Private Duty Home Care

Worried about your lack of marketing experience? Despite what you may be thinking, it’s not actually necessary to be a marketing expert or have a solid amount of finances available for marketing. Growing your practice by attracting more patients can be done in a number of ways, which we’ll discuss here.


Nothing tops a referral by a satisfied client. Having prospective clients find out about your Private Duty Home Care agency via word of mouth – from a current patient is absolutely what you want.

Excellence in caregiving, chairside manners, verbal communication, and making patients feel valued – all go a long way. Patients love incentives, and will go out of their way to bring you more patients if they value your services. Utilize them with care, to grow your agency.

Social Media

Newsletter & Email Marketing

Just about every Private Duty Home Care agency is familiar with social media popularity these days. Having a solid platform on Facebook, Instagram, LinkedIn, and other popular platforms is essential for letting patients get a feel for you and your services.

Social media allows for better engagement of prospective clients, and lets you show what you’re all about graphically and via videos. Most social media platforms don’t cost a dime to use, and can get you followers without much effort. 

If you have difficulty navigating social media, and don’t feel like you can manage it effectively, hiring a social media coordinator is something to consider. Social media ads are another feature to look into. They come with a cost, but may also work considerably well to draw in your targeted audience.

Whether you decide to invest money into it, or stick with free resources, social media is a critical platform that should be utilized to engage others, and establish a presence for your Private Duty Home Care agency.

A Solid Website

Do you have a website up and running? If not, there’s some groundwork to get started on. Having a stellar website is critical, as it tends to be the first thing potential patients look for when searching for a Private Duty Home Care agency.

Your website should be easy to navigate and understand. Here are some important elements to include:

  • What services you offer 
  • Videos, images and information about your team to build trust and familiarity 
  • Demonstrate why you stand out above the rest
  • Blogs with relevant topics and content that patients will find interesting
  • FAQs – so patients can get their general questions answered without having to pick up the phone
  • Important resources
  • Links to your social media pages
  • An engaging and fun platform that makes potential patients want to learn more about you

Newsletter & Email Marketing

Newsletter & Email Marketing

Newsletters and email are perfect ways to share information about your agency, updates in the industry, educational material, and helpful resources. They enable you to keep your audience engaged and wanting more. Newsletters and emails give your Private Duty Home Care agency a more professional appearance, and help to establish patient trust.

These avenues of marketing work wonders in getting the message across to others about who you are, what you offer, and why they should choose you. Free relevant downloads, promotional offers, client reviews, and captivating content are all great ideas to include in your marketing strategy.


Leveraging resources that allow you to better market your Private Duty Home Care agency is important for establishing a foundation for further growth. Marketing your agency via a variety of avenues is critical. From using social media platforms to email marketing, your agency will continue to expand as the door for  potential engagement widens.

Caretap has helped thousands of Private Duty Home Care agencies grow tremendously by streamlining daily administrative tasks, and improving patient satisfaction. Find out how you can expand your patient growth by automating your documentation process with Caretap.